3D/Architectural Visualization & Rendering
The visualization industry is going forward in great steps. You just need a rendering of a product to make an effective pitch to whoever involved in the finance of your project.
The most used type of 3d visualization is architectural rendering. If one talks about the visualization of a product normally it’s a building or an apartment. Of course, it is also used to see how the new BMW will looks like, some industrial machinery or a box design of your new product needed to be shown on the board meeting to impress your clients and pitch it further than your competitors. It is also fairly common to use industrial renderings of popular products, mobile phones for instance. Did you ever wonder how those photos look so perfect? Well, it’s not a photo – it’s a rendered product.
Let’s take an example of a 10 story building that needs to get built from ground. So, there is no building yet, only plans. If one is financing the project on his/her own, than there is no need to present the building to a bank/investor in order to get finance. But, you will still need to show what do the apartments look like for customers that want to purchase them in pre-sales, before the building even starts to “grow”. Architecture related firms use architectural visualization to present the looks of the buildings to the customers and investors.
The ones with the best price and the most realistic looks usually gets the contract for the 3d/industrial/architectural rendering job.
Here are some architectural rendering and visualization examples, some created for customers, some created for testing and personal satisfaction.
So, let’s check out the architectural visualization followed by industrial rendering examples from Red Diamond!
For more examples of architectural rendering and visualization work done, suggesions and ideas for architectural visualization and rendering in general, please check out the 3D Rendering and Architectural Rendering section of my blog.











